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Appleton, Wisconsin: health insurance

Appleton is in Outagamie County. Here is what Appleton residents should know about coverage.

Coverage in Appleton

Appleton has about 74,719 residents (U.S. Census Bureau 2023 estimate).

Plans for Appleton residents are determined by Outagamie County, home to about 193,234 people (2023 estimate). Medicare Advantage plans and marketplace plans are offered by area, so use your ZIP code when you compare, and make sure a plan covers Outagamie County before you choose it.

  • Turning 65 in Appleton? Your Initial Enrollment Period runs seven months around your birthday. Wisconsin Medigap Helpline offers free counseling at 800-242-1060.
  • Buying your own plan? Shop through HealthCare.gov (federal Marketplace).
  • Medicaid questions? BadgerCare Plus (Wisconsin Department of Health Services) handles applications.

Wisconsin note: Wisconsin's Medicare counseling program goes by a distinct name, the Medigap Helpline, rather than a more generic SHIP label, and it's specifically run by the Board on Aging and Long-Term Care rather than the Department of Health Services that runs BadgerCare Plus.

Colleges and universities near Appleton

Wisconsin public institutions include University of Wisconsin–Madison, University of Wisconsin–Milwaukee, University of Wisconsin–La Crosse. Students and employees at these schools should check their school’s student health or benefits office, because campus plans and employer plans work differently from individual coverage. More about Wisconsin colleges.

Do Appleton and Outagamie County have the same plans?

Plans are offered by service area, and Appleton falls under Outagamie County. A plan that serves Outagamie County is generally the one that applies to you.

Do I have to enroll if I call?

No. A call is a conversation about your options.

Appleton residents: call 855-367-1095

Call Lander LLC to go over your options. There is no cost to call or to speak with an agent, and you are never required to enroll in anything.

Call 855-367-1095

Other major Wisconsin cities

Reviewed by Richard Lander, licensed insurance agent (NPN 21255551), Lander LLC. Last updated October 3, 2026. This page is educational and is not a quote, an offer of coverage, or legal or tax advice.

Do it yourself

Prefer to look and enroll yourself?

Compare plans and enroll on your own time. Or call 855-367-1095 any time you want a licensed agent’s help.

Medicare

Medicare Open Enrollment starts October 15th

Take a look at Wisconsin plans, or go ahead and enroll yourself. Call if you need any help with your application.

Look at plansCall 855-367-1095
Under 65 · ACA

ACA Open Enrollment opens November 1st

Take a look at Wisconsin plans, or go ahead and enroll yourself when it opens. Call if you need any help with your application.

Look at plansCall 855-367-1095

Questions along the way? Call 855-367-1095 for assistance.