Health insurance help for Wisconsin residents
Compare Medicare, health insurance marketplace plans and Medicaid in Wisconsin, with a guide for every county and each major city, reviewed by a licensed agent.
- Reviewed by Richard Lander, licensed agent (NPN 21255551)
- No cost to call
- No obligation to enroll
What is different about coverage in Wisconsin
BadgerCare Plus, Wisconsin's Medicaid program, has no open enrollment window -- you can apply any time through the Wisconsin Department of Health Services -- and Wisconsin residents use the federal HealthCare.gov Marketplace for ACA shopping. Wisconsin Medical Insurance is free to use for Wisconsin callers working through Medicare, ACA, life, or supplemental coverage questions.
- BadgerCare Plus, administered by the Wisconsin Department of Health Services, can be applied for anytime at access.wisconsin.gov or by calling 1-800-362-3002 -- that's the right place to start if your Wisconsin Medicaid eligibility changed.
- Wisconsin does not run its own ACA exchange, so Wisconsin marketplace shopping and subsidy questions go through the federal HealthCare.gov Marketplace.
- Wisconsin's free Medicare counseling service is branded the Medigap Helpline, run by the Board on Aging and Long-Term Care, reachable at 800-242-1060, separate from Wisconsin Medical Insurance's own free phone help.
Worth knowing: Wisconsin's Medicare counseling program goes by a distinct name, the Medigap Helpline, rather than a more generic SHIP label, and it's specifically run by the Board on Aging and Long-Term Care rather than the Department of Health Services that runs BadgerCare Plus.
Coverage questions we help Wisconsin residents with
Health plans (ACA marketplace)
How Wisconsin’s marketplace works, who qualifies for help with costs, and when you can enroll.
Medicare
Turning 65, Medicare Advantage, Medigap and drug plans, with Wisconsin’s free counseling program.
Medicaid
Where to apply in Wisconsin, and what to do when your coverage changes.
Wisconsin by county
Medicare Advantage plans and marketplace premiums are set county by county, so the plans open to you depend on where in Wisconsin you live. Start with your county.
Major Wisconsin cities
Wisconsin colleges and universities
- University of Wisconsin–Madison
- University of Wisconsin–Milwaukee
- University of Wisconsin–La Crosse
- University of Wisconsin–Eau Claire
- University of Wisconsin–Green Bay
State bird: American Robin
Turdus migratorius. Wisconsin’s official state bird, shown here as a local touch.
Photo: Arustleund (CC BY-SA 3.0), via Wikimedia CommonsCommon Wisconsin questions
Where do I shop for ACA health plans in Wisconsin?
Wisconsin residents shop through HealthCare.gov (federal Marketplace) (https://www.healthcare.gov/wisconsin/). An independent agent such as Lander LLC can explain the plans for you, but the marketplace is the only place premium tax credits are applied.
How do I apply for Medicaid in Wisconsin?
Medicaid in Wisconsin is run through BadgerCare Plus (Wisconsin Department of Health Services) (https://www.dhs.wisconsin.gov/badgercareplus/index.htm). Eligibility depends on income, household size and other factors, and it is decided by the state, not by an insurance agency.
Who regulates insurance in Wisconsin?
Wisconsin Office of the Commissioner of Insurance (OCI) (https://oci.wi.gov) regulates insurance companies and agents in Wisconsin. You can use it to check that an agent or company is licensed and to file a complaint.
Is there free, unbiased Medicare help in Wisconsin?
Yes. Wisconsin Medigap Helpline (800-242-1060) offers free Medicare counseling through the State Health Insurance Assistance Program (SHIP), separate from any insurance agency.
Does Wisconsin Medical Insurance cost anything to use?
There is no cost to call or to speak with an agent. Insurance premiums and plan costs are set by the insurance companies and are separate from our help.
Talk with a licensed agent about Wisconsin coverage
Call Lander LLC to go over your options. There is no cost to call or to speak with an agent, and you are never required to enroll in anything.
Call 855-367-1095Reviewed by Richard Lander, licensed insurance agent (NPN 21255551), Lander LLC. Last updated October 3, 2026. This page is educational and is not a quote, an offer of coverage, or legal or tax advice.